In today's vast marketplace, selecting a appropriate business card for your business might look like a daunting activity. There are quite a few colour selections, gloss possibilities and card thicknesses readily available.
So how thick really should your business cards be?
The most prevalent card stocks offered are 100lb cover, 10pt, 12pt, 14pt and 16pt. 100lb cover is the comparable of an 11pt card stock. There are even heavier printed stocks readily available, such as 30mil PVC plastic. 30mil translates to a 30pt stock, which is an particularly heavy card stock.
So, would you rather make your 1st impression with a flimsy, disposable card or a thick, sturdy card?
A thick business card offers the impression of strength and longevity. This is a representation of your business. A symbol of strength. You may also say a flimsy card symbolizes a weak, impermanent or fly-by-evening business.
Personally I generally advocate a minimum 14pt stock or preferably a 16pt card stock. The value distinction amongst a affordable 100lb or 10pt stock and a substantially thicker 16pt stock is negligible, but the distinction in really feel and advertising and marketing cost is immeasurable.
30mil Plastic Cards are also an awesome investment but are a bit additional expensive. These really heavy, tough plastics offer the very same thickness as a credit card and a lot of identical selections are accessible, such as magnetic stripes, barcoding, signature panels, variable information, scratch-offs with pin numbering, embossed sequential numbering and holographic foils. Quite a few marketers are prepared to justify the added expense for a actually impressive credit card thickness.
Prepared to upgrade to a thicker business card?
You can come across numerous examples of thick business cards on the net. Constantly opt for from a respected printing supply who will send you challenging copy samples of several card stocks. Content Marketing and advertising!
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